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Course Outline
Day 01
Introduction
- Customer-centric vs tech-driven innovation
Overview of Solution-based Thinking
- Structured thinking and the Design Thinking methodology
Tools for Design Thinkers
- Mind maps, idea generators, innovation matrix, what-if cards, etc.
Design Thinking for Product Development
- Identifying the real user of your product
Case study
- "Spying" on the customer
Gaining an Empathic Understanding of the Customer's Problem
- Drawing pictures of the customer's natural behavior
- Mapping the customer's actions on a timeline
Defining the Problem with the Current Solution
- Identifying the key problems experienced by the user of your product
- Categorizing, visualizing, and estimating the value of solving key problems
Exercise
- Customer journey: Creating a timeline with pictures, emails, quotes and actions.
- Analyzing the key problems
- Deciding which problems to solve
- Presenting your findings
Day 02
Generating Ideas
- Using visualization, mapping, and storytelling to create solutions
Prototyping a Solution
- Tools and methods for validating concepts rapidly
Testing and Iterating
- Real-time testing
- Validating, communicating, and releasing your innovation
Case study
- Fail often, fail fast
Using Design Thinking for Resolving Internal Issues within the Development Team
- Seeing conflict as a positive force for invention
- Managing conflict through debate and discussion
- Empathy as a key ingredient
Exercise
- Building ideas as a team
- Mocking up the prototypes
- Communicating your innovation
- Presenting your findings
Summary and Next Steps
Requirements
- Experience with designing and/or developing software solutions for customers
Audience
- Developers
- Project managers
14 Hours
Testimonials (1)
I liked trainer the most, surely the best i have yet had the pleasure to listen to. Has very big knowlage and experience, created good atmosphere during the training, i've never felt intimidated or scared to speak, had some really good discussions. i really like that we tried to base everything we talked about on our experiences, not only professional but also educational as well as personal experiences. I also liked the amount of methods presented and the fact that we tried to use every single one of them. I also liked that this training was remote, made it a lot easier for people who are worikg a day job to be able to be on time and be active. Thanks for recommendation of the book! I will most definitely try it :).
